Privacy Policy

SerpLocal ("SerpLocal", "we", "us") runs serplocal.cc, a local SERP analysis and pay-per-call market research tool. This policy explains what information we collect when you use our website and app, how we use it, and the choices you have.

We collect only what we need to run the service:

• Account details: your name, email address and login credentials. Passwords are handled by our authentication system and are never stored in plain text.
• Research you run: the niches, cities, states and queries you search, the markets you save or compare, and the files you export.
• Payment records: the pack you bought, the amount, currency, date, payment reference and, for JazzCash, Easypaisa, SadaPay or Bank Transfer payments, the payment screenshot or receipt you send us on WhatsApp. We never ask for or store your card number, bank login or wallet PIN.
• Messages: what you send us on WhatsApp or email, including payment screenshots, so we can help you, confirm payments and keep a record of the request.
• API use: if we issue you an API key, we log requests made with it and the credits they use.
• Usage and device data: pages visited, features used, credit usage, IP address, browser and device type, and error logs.
• How you found us: if you arrive from a link with campaign tags (such as utm_source) or from another website, we note the campaign tags and the referring site's domain, and save them on your account if you sign up.

• To create and secure your account and give you your free trial credits.
• To run SERP checks and market searches you ask for, and to save your research.
• To confirm payments, add credits and keep accurate billing records.
• To answer support requests on WhatsApp or email.
• To prevent fraud, abuse, multiple free accounts and misuse of the service.
• To fix problems and improve SerpLocal.
• To meet legal and accounting obligations.

We do not sell your personal information.

Card payments are processed by our payment provider, which acts as merchant of record. The provider collects and handles your card details under its own privacy terms; we receive only the details needed to confirm the purchase, such as your name, email, the pack, the amount and a payment reference, and your credits are added automatically. Customers in Pakistan may also pay by JazzCash, Easypaisa, SadaPay or Bank Transfer. For these payments you send us a screenshot or receipt of the payment on WhatsApp; we check it by hand, add your credits once it is confirmed, and keep the screenshot with your payment record. Your bank or wallet provider handles the transfer itself under its own privacy terms. We keep the payment details needed to match your payment to your account and to handle any refund request or dispute.

We rely on trusted third parties to run SerpLocal, including hosting and database providers, our card payment provider, email delivery, search and SEO data providers that power our analysis, our pay-per-call data partner LeadSmart, WhatsApp for support and payment messages, and cookie-free website analytics. WhatsApp handles the messages you send there under its own privacy terms. They process information only as needed to provide their service to us and are not allowed to use it for their own purposes. The research queries you run are sent to our data providers without your name or email attached.

Your data is stored with reputable cloud providers and protected with encryption in transit, access controls and limited staff access. API keys are stored securely and can be revoked at any time. No online system is completely secure, so please keep your login and API key private and tell us right away if you think they have been exposed.

We keep your account and research for as long as your account is active. Payment records are kept for as long as needed for accounting, tax and dispute purposes. If you ask us to delete your account, we delete or anonymize your personal information, except what we must keep for legal reasons.

Depending on where you live, you may have the right to:

• Access the personal information we hold about you.
• Correct information that is wrong.
• Delete your account and personal information.
• Get a copy of your saved research.
• Object to or limit certain uses of your information.
• Stop receiving promotional messages.

To use any of these rights, contact us on WhatsApp or email from the address on your account.

SerpLocal is run from Pakistan and our providers may store or process data in other countries, including the United States. Where required, we take reasonable steps to make sure your information stays protected.

We use essential cookies to keep you signed in and secure your session, and local storage to remember simple preferences such as light or dark mode and your preferred currency. When you arrive from a campaign link or another website, a small first-party cookie remembers how you found us (the campaign tags and the referring site's domain) for 30 days, so it can be saved on your account if you sign up. Our website analytics are cookie-free: they count page views without cookies and without following you across other websites. You can block cookies in your browser, but signing in may stop working.

SerpLocal is for people aged 18 and over. We do not knowingly collect information from anyone under 18. If you believe a minor has created an account, contact us and we will remove it.

This policy is governed by the laws of the Islamic Republic of Pakistan, as set out in our Terms of Service.

We may update this policy from time to time. We will post the new version on this page and change the "Last updated" date. If a change is significant, we will also let you know by email or inside the app.

Questions about this policy or your data:

• Chat on WhatsApp
• Email: Support@serplocal.cc