1
Pick a Niche
Choose an offer, then its micro and nano niches. Plumbing alone has 15 micro niches and 110 nano niches, like Emergency Drain Unclogging.
Niche Finder
A Rank & Rent Niche Finder That Starts With the Payout
Pick an offer, choose its micro or nano niches, pick cities by real payout, run a live SERP check, and get a clear build-or-skip answer. Five steps.
5 free SERP checksNo card needed1¢ per check or less
5 Easy Steps to Choose a Niche
Sample data · Payouts change over time
How It Works
How Niche Finder Works
2
Pick Cities That Pay
Only cities with paying buyers are listed, highest payout first. Filter to 10k–100k people: 77 North Carolina cities for plumbing.
3
Check and Save
Every search includes the state ("emergency drain cleaning asheboro nc"). You get the verdict, the reasons, and a Save button.
What You See
One Real Search, Start to Finish
Plumbing in North Carolina: 544 cities with buyers, 77 of them between 10k and 100k people, 10 live checks, 6 Weak SERPs paying $61.42–$72.45 per call.
Cities Ranked by What a Call Pays
Asheboro has 3 of 3 ZIPs covered (100%) and a median payout of $64.58 per call. You see that before you spend a credit.
- Population, ZIP coverage and median payout for every city
- The 10k–100k filter for suburbs and smaller cities
- 1 niche × 1 city = 1 search, so you always know the cost
A Verdict You Can Act On
"emergency drain cleaning asheboro nc" came back Weak SERP — Build This Site, Best Opportunity, BUILD WEBSITE. Every reason is listed under it.
- No local competitor has an exact-match homepage (built for this exact service and city)
- 5 of 7 local competitors rank with city pages, not homepages
- 3 of 10 results are directories (Yelp, HomeAdvisor, Facebook)
Who It's For
Who Uses Niche Finder
Rank & Rent Builders
Go from an offer to a short list of nano niches and cities worth building, in one sitting.
Pay-Per-Call Publishers
Know the payout and ZIP coverage before you pick a city, not after the site ranks.
Local SEOs & Agencies
Find easy niches and cities for new client sites, with the reasons to show them.
What is a nano niche?
The most specific level of a niche. Every offer (like Roofing) splits into micro niches (like Roof Leak Repair), and each micro niche into nano niches (like "Roof Leaking Around Chimney"). They're often easier to rank for. Niche Finder has 336 of them across 6 offers.
Which offers does Niche Finder cover?
6 offers today: Plumbing, HVAC, Roofing, Water Damage, Fire Damage and Electrical, with 60 micro niches and 336 nano niches.
Why does every search include the state?
Many US city names exist in several states. Adding the state (for example "asheboro nc") makes Google return results for the city you picked.
Can I try it for free?
Yes. Every new account gets 5 free SERP checks, no card needed. Free accounts can also preview Niche Finder: the first nano niche of each micro niche and the top 3 paying cities.
Where does the payout data come from?
From LeadSmart, our pay-per-call network partner. It's updated daily. Payouts change over time.
Keep Going
More Ways to Research
Market FinderEvery US city an offer pays in, with payouts and ZIP coverage.SERP AnalyzerCheck page one live for one city or up to 50 at once.Market MapSweet spots, nearby cities and the big-city comparison on a map.Compare MarketsVerdicts side by side, saved research and CSV export.PricingOne-time packs from $5. 1 credit = 1 live SERP check.